Every year, team members ask us: how do I raise $3,500? The answer is simpler than you think. Here's the playbook we've refined over six years of running for Fred's Team.
Start with Your Inner Circle
Reach out personally to 20-30 close friends and family first. A personal email or text message converts far better than a social media post. Explain why this cause matters to you personally.
Share Your Why
Do you have a personal connection to cancer? A family member, friend, or colleague who benefited from MSK's research? Share that story. People give to people, not to organizations.
Use the Fundraising Thermometer
Post updates as you hit milestones. When people see you're at 80% of your goal, they're often motivated to push you over the finish line.
Leverage Social Media
Post on Instagram, Facebook, and LinkedIn. Use #FredsTeam and tag @fredsteammark. Engage with everyone who comments or donates — it keeps the momentum going.